Brand Persona
WE LOVE THE BEAUTY OF EXPERIMENTATION
Not any kinds that is flawless, but the kind that tell a story.
"A work of art is never finished, only abandoned." – da Vinci
(and we're still proud of it)
WE CHASE THE UNEXPECTED, AND FIND ATTRACTIVENESS IN CONTRADICTION.
Chaos is our comfort zone.
Predictable is forgettable—we’re here to stir things up.
WE ADMIRE AND CELEBRATE DIFFERENCES — BECAUSE AUTHENTICITY IS A SUPERPOWER.
WE LIVE BETWEEN CULTURES.
Born in Vietnam and live in The Netherlands—this duality defines how we see, think and create.
IMPERFECTION ISN’T A MISTAKE—IT’S A SIGNATURE.
To us, every candles are unique.
Cracks, textures, small variations—that’s where character lives.
WE DON'T BELIEVE IN MASS PRODUCTION
When one thing fails, the whole line gets trashed.
That’s not just waste—it’s carelessness. And the planet pays the price.
We craft in small batches, by hand, with care.
It’s slower, yes. But it’s smarter, kinder, more human.
Less waste. More intention. That’s how we protect what matters.
WE BELIEVE A LIFESTYLE OF AWARNESS IS THE WAY FORWARD.
A life where self-expression isn’t selfish, self-care isn’t a luxury, and sustainability isn’t a marketing gimmick—it’s the bare minimum.
WE ADMIRE THE QUIET EFFORT OF CHANGE—EVEN WHEN IT DOESN’T MOVE A MOUNTAIN.
We admire those who try to shift the world—even if change comes slowly.
Because intention matters.
Effort matters.
OUR MISSION IS SIMPLE:
To inspire 10,000 people to live with awareness.
To slow down. To feel more. To choose better.